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VC-Virtual Communications Limited

Data, Analytics & Reporting

Turn business information into useful insight

VC develops reporting modules and executive dashboards that bring operational and financial information together. Leaders can then see profitability, costs, workload and trends without compiling spreadsheets by hand.

Fictional executive dashboard. Project margin rose from 18% in April to 27% in September. Open tasks by team: Team A 42, Team B 31, Team C 55, Team D 24. 78% of available team hours are allocated. A budget alert shows Project 14 has used 91% of its budget, past its 85% threshold.
Executive overviewAll teams · fictional six-month viewExample data

The differences

Not all reporting does the same job

  • Operational reporting

    Day-to-day information about work in progress, such as tasks, deadlines, activity and status, for the people running the work.

    It answers: What is happening now?

  • Management reporting

    Summaries that help managers oversee teams, projects and performance.

    It answers: How are we doing, and where do we need to act?

  • Financial reporting

    Costs, billing, expenses and profitability, drawn from operational and accounting information.

    It answers: Are we doing this work profitably?

    VC develops the technology that produces this information. VC does not provide accounting or financial advice.

  • Dashboards

    Visual, at-a-glance views that combine key measures in one place, often for a specific audience such as the leadership team or a department.

  • Trend analysis

    Looking at information over time to identify patterns.

    It answers: What’s changing, and what might that mean for planning?

Profitability

Seeing how projects really perform

Project profitability is hard to see when the information behind it lives in different places. A connected system can bring together:
  • Time

    Hours recorded against the project and its tasks.

  • Costs

    The cost of that time and any other project costs.

  • Billing

    What has been, or will be, invoiced.

  • Expenses

    Categorised costs incurred on the project.

Project 14 profitabilityMargin 25% · fictional figuresExample dataBilling of £60.0k, less time £31.2k, other costs £8.4k and expenses £5.4k, leaves a profit of £15.0k.

Combined, these support visibility of project profitability, including real-time profitability metrics where the underlying data is kept current. VC develops the calculation logic in line with your organisation’s billing practices.

Budgets

Knowing before a budget is exceeded

Budget thresholds
Set limits for projects or categories of cost.
Alerts
Notify the right people as spending approaches or passes a threshold.
Project cost visibility
See current costs against budget at any time, rather than at the end of the project.
Budget used by project% of each project’s budgetExample dataProject 08 has used 54% of its budget, Project 11 72%, Project 14 91%, Project 17 38% and Project 21 63%. The alert threshold is 85%; only Project 14 has passed it.

Alert: Project 14 has passed its 85% budget threshold. The project lead has been notified.

Expenses

Less manual sorting

When expenses are categorised in a consistent, structured way as they’re recorded, they can flow straight into project costs and reports. Nobody has to sort them by hand at month end.

Categorisation rules, and AI-assisted categorisation where appropriate and reviewed by people, reduce manual administration and make reports more reliable.

Expenses recorded this weekExample data
  • Rail fare, site visitTravel
  • Design software licenceSoftware
  • Printed site plansMaterials
  • Courier, signed documentsPostage · suggested, awaiting review

Flows into Project 14 costs and reports

Dashboards

One view of the organisation

Executive dashboards give leadership a consolidated view, which can include:
  • Company-wide view

    Overall activity and performance.

  • Department view

    How each area is performing.

  • Team workload

    How work is distributed and where pressure is building.

  • Projects

    Status and progress across the portfolio.

  • Cost

    Current costs and budget position.

  • Profitability

    How projects and areas are performing financially.

  • Operational activity

    Volumes of work, enquiries and tasks.

Capacity

Understanding resource requirements

Workload information shows how much work is assigned, to whom and when it’s due. Combined with trend information, it can help leadership understand current capacity, anticipate pressure points and plan resourcing with more confidence.
Planned workload by team% of available hours, next six weeksExample data
Fictional planned workload for five teams over six weeks, as a percentage of available hours
TeamWeek 1Week 2Week 3Week 4Week 5Week 6
Team A72%85%96%88%70%64%
Team B55%62%78%81%90%97%
Team C88%92%84%76%68%58%
Team D45%52%60%66%74%83%
Team E64%70%99%94%80%72%
  • Under 60%
  • 60–79%
  • 80–94%
  • 95% and over

FAQ

Data, analytics & reporting questions

What reporting can show depends on the data your systems hold. VC develops the technology; interpreting financial information remains with your organisation and its advisers.
What kind of reporting can be developed?

Reporting can cover operational information (tasks, deadlines, activity), management summaries, financial information (costs, billing, profitability), dashboards for particular audiences, and trend analysis over time. What’s possible depends on the data your systems hold, which is why reporting is often developed alongside integration work.

Can project profitability be tracked?

Yes, where the information behind it (time, costs, billing and expenses) is recorded and connected. A system can combine these to show profitability by project, and can be kept up to date as work progresses. The calculation logic is designed to reflect how your organisation bills.

Can dashboards show team workload?

Yes. Where tasks and time are recorded against people and projects, dashboards can show how work is distributed, which deadlines are approaching and where capacity is stretched.

Where does the data come from?

From the systems that hold it, such as your CRM or practice management platform, time records and accounting software, connected through integrations. Reporting is only as good as its source data, so data quality should be reviewed early.

Is the reporting real time?

It can be near real time where the source systems update continuously and are connected directly. Some information, particularly from external systems, may update on a schedule instead. We agree what’s needed for each report during design.

Can we get alerts rather than having to check dashboards?

Yes. Budget threshold alerts and similar notifications can tell the right people when something needs attention, such as a project approaching its budget.

Can you work with our existing spreadsheets?

Spreadsheets often hold valuable information and are a common starting point. Depending on their structure, data can be migrated into a proper database or used as a source while the wider system is developed. Longer term, moving the information into connected systems usually makes reporting more reliable.

Can dashboards combine operational and financial information?

Yes, where the underlying systems are connected. For example, a dashboard can combine project and task information from a CRM or practice management platform with time records, and with cost or billing information exchanged with an accounting system. That lets it show project progress alongside project costs and profitability.

The quality of a combined dashboard depends on consistent data across those systems, which is why integration, data mapping and validation are usually part of the same work. VC develops the technology that brings this information together. Interpreting financial information remains with your organisation and its advisers.

Do you provide financial or accounting advice?

No. VC develops the technology that produces financial and operational information: the integrations, calculations, reports and dashboards. Interpreting that information for accounting or financial purposes remains with your organisation and its advisers.

Next step

What would you like to see at a glance?

Tell us which questions you currently answer by compiling spreadsheets, and we can discuss the reports and dashboards that would answer them.